A New Deal for Depressed Business-Owners

by Renee Email

Things are just not that great right now. Perhaps, like me, you feel as if your already-small business is shrinking with the GNP, while the gaps in your safety net (home equity, IRA, etc.) continue to widen with every awful news cycle.

I find myself, lately, ground to stasis by the national misery: depleted of the alternative energy I need to fuel those rainy-day projects that really ought to get done (e.g., address my pathetically incomplete LinkedIn profile); finding funny dog videos more enthralling by the second. At least the geniuses at AIG are alright. Whew.

When business is slow and days … are … slow … motivation is first to go.

It’s the Great Small Business Depression. We’re in it. I’m talking psychological reality, people, not economic reality. But the reality of psychological reality is that we control our own. That means that there is something you can do today to positively affect the state of your small business.

A colleague (and prolific video link source) wrote yesterday:

I read an article in the May issue of More magazine. I tracked down one of the women in the article through LinkedIn. We exchanged emails, talked on the phone for 45-minutes and are meeting next week for lunch.”

Will anything come of this meeting?

Something already has!

Mary Kay, with one bold action, injected a massive dose of capital into her personal stimulus plan. She wrote New Deal for her business.

There were no funny dog videos in my inbox this morning.

Here’s how she ended:

Now, it's your turn to do something daring.”

That’s a challenge to all of us, people. What will we dare to attempt today?

4 comments

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02/28/10 @ 12:38
Comment from: San Diego Real Estate [Visitor] · http://www.theapprovalexperts.com
Intriguing, how would I apply this?
03/04/10 @ 20:44
Comment from: Renee [Member] Email
Response to S.D. Real Estate:

Shield your eyes from the sun. Look out toward the horizon where "routine" collides with "just-a-little-bit-nuts". Go there.

For me, that would be showing up at a networking meeting. (Ick, ugh, ohgod, don'tmakemedoit.) For you, that might be -- oh, I don't know -- buying some cheap radio time (maybe not cheap in San Diego), writing an article for some local newsletters, or knocking on the door of someplace you know is a million dollar listing and asking, "Hey, you ready to sell?" That last thing may cross the atmospheric line from "just-a-little-bit-nuts" to "certifiably-out-there". But, you get the idea.

Go outside your comfort zone. Invest something -- money, time, pride, whatever -- in a totally new idea.
03/05/10 @ 03:53
Comment from: Gourmet Food [Visitor] · http://twitter.com/finestfoods123
thanks,
03/10/10 @ 10:23

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